Back by popular demand, this iconic brand is well known for their innovative eyewear designs and high quality materials. As with most luxury designer goods, the eyewear is mainly crafted by hand. It can take up to 14 weeks to produce just one designer frame. This is why luxury goods are so valuable. From the process of inception to production can take up to 12 months. There is much thought, care and detail that goes into producing designer eyewear which is usually reflected in the price and quality. People can be guaranteed that when buying Diesel eyewear they are receiving high quality goods that are quality tested before distributed.
Diesel is a fashion industry legend. A pioneer in the world of denim and casual wear, it has always remained both outside and ahead of trends. Never forsaking its original DNA, it has evolved into an iconic global lifestyle brand.
Despite Diesel’s extraordinary growth, its philosophy is the same as when Renzo Rosso created it in 1978. He envisaged a brand that would stand for passion, individuality and self-expression. Today, Diesel continues to blaze its own trail. It is on a continuing mission to challenge the status quo, experiment with new ideas, innovate and provoke.