Tom Ford


Arrived today, these exquisite frames ooze quality and style as you would expect form one of the worlds leading designers.  As sported by Daniel Craig in the latest Bond file, Skyfall, these fabulous frames are exclusively available at Jones & Jones.


Born in Austin, Texas and raised in Santa Fe, New Mexico, Tom Ford is among the most highly respected and successful designers today. The winner of numerous design awards, his rise in fashion began in 1994, when he became creative director of Gucci. Not only did he dramatically change the image of the legendary fashion house, he also led the company to unprecedented success with his visionary insight into what the modern consumer desires. His innovative and provocative designs set the tone for an entirely new direction in the world of luxury goods. In 2000, Ford also took creative control of Yves Saint Laurent, a Gucci Group brand, reviving it with his trademark combination of sensuality and mystique.TomFord2

In April 2005, one year after leaving Gucci Group, he announced the creation of the TOM FORD brand. A beauty and eyewear collection launched in 2005 and 2006. In April 2007, his first directly operated retail store opened in New York at 845 Madison Avenue to coincide with the debut of the signature TOM FORD Menswear and Accessory Collection. Several landmark fragrances were launched in succession, including TOM FORD BLACK ORCHID and TOM FORD GREY VETIVER, as well as a scent collection for perfume connoisseurs called PRIVATE BLEND.

In 2009, Ford directed, produced and co-wrote his first feature film entitled “A SINGLE MAN” through his film production company, FADE TO BLACK. The Oscar nominated film has received multiple awards including the 2009 Best Actor award for Colin Firth at the Venice Film Festival.

In February 2011, the TOM FORD Womenswear Collection was introduced to clients worldwide. A potent vision of modern, feminine glamour, its exquisitely constructed and beautifully finished suiting, daywear, and eveningwear allow women of all ages to amplify their individuality and present their most glamorous selves to the world.

In September 2011, TOM FORD introduced his first Cosmetics Collection, a complete range of Color and Skin Treatments.

Presently, there are 64 freestanding stores and shop-in-shops in locations such as Beverly Hills, London, Milan, Tokyo, Las Vegas, Sydney, Dubai, Beirut, Zurich and Russia.

Ford currently lives in London, Santa Fe and Los Angeles.



Back by popular demand, this iconic brand is well known for their innovative eyewear designs and high quality materials.  As with most luxury designer goods, the eyewear is mainly crafted by hand.   It can take up to 14 weeks to produce just one designer frame.   This is why luxury goods are so valuable.  From the process of inception to production can take up to 12 months.   There is much thought, care and detail that goes into producing designer eyewear which is usually reflected in the price and quality.   People can be guaranteed that when buying Diesel eyewear they are receiving high quality goods that are quality tested before distributed.


Diesel is a fashion industry legend. A pioneer in the world of denim and casual wear, it has always remained both outside and ahead of trends.  Never forsaking its original DNA, it has evolved into an iconic global lifestyle brand.

Despite Diesel’s extraordinary growth, its philosophy is the same as when Renzo Rosso created it in 1978.  He envisaged a brand that would stand for passion, individuality and self-expression.  Today, Diesel continues to blaze its own trail.  It is on a continuing mission to challenge the status quo, experiment with new ideas, innovate and provoke.

Elle Eyewear 2013


Newly arrived this week is the new ELLE eyewear 2013 collection.  With 44 editions in the world and 21 million readers worldwide, ELLE is the reference in fashion, trends and news throughout the world.

elle_op_2013That special relationship with independent, young and openminded women around the globe has been developed into a collection of licensed products distilling the unique ELLE style, made of femininity and modernity, in clothes and fashion accessories sold in more than 80 countries:  Women and kids apparel, sportswear, beachwear, underwear, handbags, home decoration, jewelry, watches, shoes and eyewear.

Style, creativity, intelligence and individuality are the hallmarks of the ELLE woman.  She is a busy professional who likes to look attractive but not overstated.  She is trendy – but not showy, sexy – but not gaudy.  She is a fashion passionate and highly adventurous, but cleverly chooses what suits and fits her best ensuring that she always stands out from the crowd.

The ELLE eyewear is inspired by the chic French heritage, urbane philosophy and style finesse of this illustrious fashion brand.

Givenchy 2013 Frames


The new season 2013 Givenchy frames have just arrived, and WOW, their fabulous! 

The new frames, most of which are acetates, give a contemporary twist to popular shapes of the past. Temples are decorated in a particularly rich fashion, featuring treatments and printed patterns that recall the typical themes of the brand’s fashion collection, such as leather, animal-print patterns and textures of metal chains. The must-have detail of the season is velvet, which fully covers the front pieces of some of the most refined styles. The stars of the color palette are classic and timeless nuances such as black, havana and ivory, and also brighter shades such as green and deep purple.  All produced to top quality standards as expected form this leading design house.

Why not pop in and try a few for yourself?


New Roberto Cavalli 2013 Collection

Roberto-Cavalli-V2We have just taken stock of the new Roberto Cavalli and Just Cavalli  2013 collections.

The Roberto Cavalli Eyewear’s collection for Spring/Summer 2013-14 celebrates the brand’s well-known icons and sophisticated details. The new sunglasses frames are said to blend clever craftsmanship and distinctive design.


While the new Just Cavalli Eyewear collection this year celebrates the contemporary spirit of the brand with new sunglasses that have a “feisty attitude”, the company said. The fun details and sparkling shapes of the new models reflect the brand’s signature appeal.


cavalliRoberto Cavalli was born in Florence on the 15th November, 1940. He was raised in a surrounding with strong artistic traditions: his grandfather was a Florentine painter from the “Macchiaiolo” movement, whose works can still be seen at the Uffizi Museum. Following in this tradition, Roberto attended the Academy of Art. Capricious, eclectic and original from the beginning, he began his career when he was very young, while still a student, inventing the first of his revolutionary creations: a process of printing on light-weight leather which he was able to do thanks to his meticulous research of fabrics and continual experimenting with new technologies.

In his printing-house – something half way between a craftsman’s workshop and an artist’s studio – he concentrated his studies on the links between art, fashion and painting, eventually patenting the revolutionary process of printing on leather that he had evolved.

Over the next ten years he created, almost by chance, what was to become a “must” for the beat generation: for fun, sewing together odd pieces of leather, he invented the first of his patchworks which were a huge success and can honestly be considered true classics. With the Seventies came international recognition and the beginning of a brilliant career. His fashion was unrivalled on the Cote d’Azur. From St. Tropez – where a young Brigitte Bardot walked barefoot in one of his creations – to the catwalks, was just a short step.

cavalli_sunglassIn 1972 Roberto Cavalli showed his first collection in the historic White Room of Palazzo Pitti, in Florence. At the beginning of the Nineties, the designer re-launched his challenge to the fashion system, assisted by his beautiful wife, Eva Duringer – an ex Miss Universe – who works alongside him. His enormous success, both publicly and with the press, convinced him to take his catwalk extravaganza to Milano Collezioni. In this way he has become part of the Italian fashion system without ever forsaking his own inimitable eccentricity.

Over the years Roberto Cavalli has expanded and, as well as his Womenswear collection, new lines have been launched: Menswear, Just Cavalli, Underwear, Class Roberto Cavalli, Eyewear, Timewear, Roberto Cavalli Angeles and Devils ( for children), and Roberto Cavalli perfume. An inspiration to the international jetset, Roberto Cavalli is taken for granted by stars all over the world. Eclectic, social and ironic by nature, as a designer he sets himself apart through his natural vivaciousness and extreme manners – as well as his renowned hospitality which makes him the perfect host for parties and dinners.

As well as his brilliant career as a designer he is equally well-known for his spectacular parties, which are always attended by Italian and international celebrities. Jennifer Lopez, Britney Spears, Alicia Keys, Paolina Rubio, Cindy Crawford, Lenny Kravitz, Bon Jovi, Bono from U2, Anthony Hopkins and Sting are among the artists who appreciate his work and never miss one of his parties. An undisputed phenomenon, nowadays Roberto Cavalli is a mainstay in the Olympus of the most famous international designers. A success for which he prepared, meditated and wholeheartedly deserves.

New Carrera Frames Arrive

Our stock of New Carrera Frames arrived today!  This classic 1960’s brand has recently been reinvented and we love it! The modern use of colour and original designs make the new optical eyewear collection both reassuring and completely ageless.  The exclusive use of  hand-polished Carrera acetates, with little metal studs providing a distinctively stylish notes, unisex glasses expressing a retro personality in rounded 1960s style, easy-to-wear at its best.  Here’s what they say about themselves:

It costs nothing to make a wish! The young “CARRERA generation” knows that there are no wishes that cannot come true, but only wishes that have not yet come true. They live their life to the fullest because anything can be tolerated except regrets over things left undone, words unsaid and love undeclared.

Live, be free, have fun, follow your ambitions and believe in impossible love and, in the end, lose yourself; because wherever we may end up, we will make it a great place. With no regrets.

Wearing Carrera is a unique, unmistakeable adventure in itself. Are you ready for a new collection fully interpreting the Carrera generation of dynamic, determined dreamers? With the watchword “After all, no regrets”!


Back by popular demand, we have just had the new stock of Police ophthalmics arrive today.  This iconic brand doesn’t need any introduction, why not call in and find the pair to suit you??

Founded in 1983, Police stood out immediately as a brand with distinctive autonomous qualities; it entered an already crowded market though soon began to be loved and appreciated worldwide for its decisively underground feel. It stood out with its street style and amazed the general public with its blue lenses that appealed to everyone; this is where the long and extraordinary history of Police began, a brand that has been superbly represented over the years by icons of the showbiz, fashion and sports world, all having something in common, namely the uniqueness of being unique.


This is how the Police myth developed, not only a pair of glasses but a lifestyle, an icon for many, a wide-ranging lifestyle identity which now includes perfumes, watches, jewellery, small leather goods and clothing.

The brand’s style is aggressive, with an urban, metropolitan vocation. The brand’s designs are meant for a young and adventurous, independent and rebellious target. Non-conformist. Narcissistic, even a little hedonistic, the brand’s target loves breaking the rules and identifies itself only with a community: that of the fans of Police glasses.



Givenchy 2012 Frames

They’re finally here, after a long wait due to stock problems that majority of the 2012 Givenchy frames have arrived this week.  Was the wait worth it? Most definitely: exquisite, chic design and top quality as you would expect from this leading design house.

Research into design and refined materials are the key features of the new Givenchy eyewear collection, developed under the creative direction of Riccardo Tisci.  Rich in high stylistic content, the Givenchy eyewear collection expresses a bold and alluring femininity that is in line with the spirit of the French Maison, presenting retro opticals that draw inspiration from prêt-à-porter themes.

Givenchy, founded in 1952 by designer Hubert de Givenchy, is an international luxury brand known for its haute couture, ready-to-wear collections for men and women and fashion accessories. Its iconic little black dress became a rage all over the fashion world after Hollywood actress, Audrey Hepburn wore it in the old classic, “Breakfast at Tiffany’s.”

Hubert de Givenchy retired after forty-three years of fashion design.

Since 2005, Riccardo Tisci has been appointed Artistic Director of the women’s haute couture, ready to wear and accessories collections. In 2008, his contract was renewed, expanding to menswear and its accessories. Aristocratic and distinctive, sober and mysteriously sensual, he has tenaciously built a coherent, modern universe at Givenchy, firmly anchored in the company’s illustrious heritage, but determinedly forward-looking.

New Ghost Frames Now In Stock

Just arrived this week, the 2012 range of beautiful frames from Ghost.

Synonymous with luxurious feminine style Ghost Eyewear comprises an exquisite collection of individual and beautifully detailed eyewear pieces. A distinguished brand with a strong English heritage the models are tailored to flatter and display a high quality finish.

With contemporary flair the range creatively blends shimmering metals and high gloss plastics, producing a seductive selection of styles. Carefully composed at every stage a Ghost frame is delightfully and appropriately presented with elegant co-ordinated accessories.