Back by popular demand, we have just had the new stock of Police ophthalmics arrive today. This iconic brand doesn’t need any introduction, why not call in and find the pair to suit you??
Founded in 1983, Police stood out immediately as a brand with distinctive autonomous qualities; it entered an already crowded market though soon began to be loved and appreciated worldwide for its decisively underground feel. It stood out with its street style and amazed the general public with its blue lenses that appealed to everyone; this is where the long and extraordinary history of Police began, a brand that has been superbly represented over the years by icons of the showbiz, fashion and sports world, all having something in common, namely the uniqueness of being unique.
This is how the Police myth developed, not only a pair of glasses but a lifestyle, an icon for many, a wide-ranging lifestyle identity which now includes perfumes, watches, jewellery, small leather goods and clothing.
The brand’s style is aggressive, with an urban, metropolitan vocation. The brand’s designs are meant for a young and adventurous, independent and rebellious target. Non-conformist. Narcissistic, even a little hedonistic, the brand’s target loves breaking the rules and identifies itself only with a community: that of the fans of Police glasses.